About Mudassar Shoukat
Growth marketer
by practice.
Technical thinker
by background.
I work at the intersection of SEO, paid acquisition, digital experience and applied AI — with a strong commercial focus on restaurants and hospitality.
Mudassar Shoukat
SEO & Growth Consultant
10+
Hospitality brands worked with
5+
International markets
SEO + Ads
Search and acquisition experience
AI / ML
Research and engineering background
How I think about growth
Marketing should make business sense.
My work is not about producing more marketing activity for the sake of it. I focus on the point where visibility turns into customer action.
That may mean ranking a restaurant for high-intent local searches, improving Google Maps visibility, reducing wasted ad spend, strengthening landing pages, generating more table bookings or making a business easier to discover across AI-driven search.
Primary focus
Restaurants & hospitality are where my strongest commercial experience sits.
Hospitality is highly local, highly competitive and highly measurable. Customers search, compare, check menus, read reviews, look at Maps and make decisions quickly.
Local discovery
Google Maps, local rankings, Business Profile visibility and location intent.
Bookings & functions
Table bookings, group functions, enquiries and customer actions.
Commercial SEO
High-intent rankings and traffic connected to measurable outcomes.
Growth across channels
SEO, Ads, social, web and AI search supporting one customer journey.
International experience
Based in Islamabad.
Working beyond borders.
Australia
Hospitality, automotive and local growth
United Kingdom
Hospitality and digital growth
UAE
SEO, local search, AI visibility and B2B
United States
Digital and SEO experience
Pakistan
Home market and professional base
Journey
Built across marketing, technology and research.
2018–2020
Teaching & early professional experience
Built early communication, teaching and digital skills before moving deeper into technology and marketing.
2020–2023
Digital marketing & SEO
Worked across SEO, digital marketing and web-focused roles, building practical experience across client accounts and organic growth.
2023–2025
International client work
Expanded into international SEO and growth work across Australia, UAE, UK, US and other markets.
2025–2026
Hospitality growth specialization
Worked extensively with restaurants and hospitality brands across SEO, Google Ads, local search, websites and conversion-focused growth.
2026+
SEO, growth & applied AI
Combining commercial growth strategy with AI engineering, research and emerging AI-search visibility.
AI Engineer & Researcher
Commercial growth with a technical research layer.
My background in machine learning, deep learning and applied research helps me approach search and growth as systems — not just marketing channels.
View Case StudiesAcademic research
Research experience across machine learning, wearable sensing and transfer learning.
AI Search
Exploring how brands become discoverable across AI-driven search and answer engines.
Applied AI
Using AI where it genuinely improves research, workflows, analysis and customer experience.
Working principles
A few things I believe about digital growth.
01
Start with the business problem
More traffic is not always the answer. The real goal may be more bookings, better local visibility, stronger conversion or lower acquisition cost.
02
Measure actions, not activity
Rankings and impressions matter, but bookings, calls, enquiries, orders and revenue signals matter more.
03
Use the right channel
SEO, Google Ads, Meta, content and web development should support the same commercial objective instead of operating separately.
04
Build for compounding growth
Strong digital growth should become more valuable over time through better authority, data, content, conversion and customer understanding.
Selected experience
Brands and businesses I've worked across.
Café del Mar
Buza Chicken
Casa Nova Italian
Gisborne Bar & Bistro
Gisborne Food & Wine Co
The Yankee's Restaurant & Bar
Sassy Italian
Bombay Dhaba
4Mates Bar & Grill
Burgery Bar
Universal Motors
Duraamen
Dentique Studios
Hydraulics 3175
Branski Rentals
Work together
Have a growth problem worth solving?
Tell me what you are trying to improve — rankings, bookings, local visibility, paid acquisition, conversion or AI search.