SEO
Capture high-intent searches around cuisine, location, dining occasions and hospitality demand.
Restaurants & Hospitality /// Growth
Turn local
attention into
full tables.
I help restaurants and hospitality brands improve search visibility, Google Maps presence, paid acquisition, websites and digital conversion — with bookings, functions, calls and revenue as the real commercial objective.
Restaurant SEOGoogle MapsGoogle AdsFunctionsBookings
Hospitality Growth
Selected verified results
+98.7%
organic click growth
+306%
Google visibility
527
booking requests / 3 months
+63%
Page 1 keyword growth
+40%
booking request growth
Selected results from hospitality campaigns. Individual periods and clients vary; each case study should be read with its supporting timeframe and context.
Selected restaurant & hospitality experience
Café del MarBuza ChickenCasa Nova ItalianThe Yankee’sGisborne Bar & BistroSassy ItalianBombay Dhaba4MatesBurgery Bar
Hospitality marketing
Restaurant growth happens before the customer walks through the door.
Customers make dozens of small digital decisions before choosing a venue.
They search by cuisine, suburb, occasion, price, atmosphere, opening hours and reviews. They compare Maps results, menus, photos, social content and websites. A strong growth system makes the business easier to discover and easier to choose at every one of those moments.
Restaurant Growth System
One customer journey. Six connected channels.
Google Maps
Improve local discovery where customers compare nearby restaurants and venues.
Google Ads
Capture immediate demand around bookings, takeaway, functions, events and location-specific searches.
Meta & Social
Create demand around offers, atmosphere, occasions, events and the dining experience.
Website
Turn customer interest into bookings, calls, enquiries, orders and direction requests.
AI Search
Strengthen the brand footprint across emerging answer engines and AI-driven discovery.
Restaurant Customer Journey
Search /// compare /// book /// return.
The goal is to reduce friction between the customer discovering the restaurant and deciding to act.
01
Discovery
The customer searches Google, Maps, social platforms or an AI assistant for somewhere to eat or celebrate.
02
Comparison
They compare menu, cuisine, photos, reviews, location, price, atmosphere and credibility.
03
Consideration
They visit the website, explore the venue or check a specific offer, menu or function package.
04
Action
The customer books a table, calls, submits an enquiry, gets directions or places an order.
05
Repeat
Strong experience, remarketing, local visibility and content create opportunities for return visits.
Commercial use cases
Different revenue moments need different strategies.
A restaurant trying to fill Tuesday lunch has a different problem from a venue selling $5,000 private functions. The growth plan should reflect that.
01
Table bookings
Improve visibility and conversion around reservation-led searches and dining intent.
02
Functions & events
Build dedicated demand around birthdays, corporate events, engagements and private functions.
03
Takeaway & delivery
Capture high-intent cuisine and location searches that can become immediate orders.
04
New venue launches
Build awareness, local discovery and early demand around a new restaurant or location.
05
Lunch & dinner demand
Target occasion-based searches and customer moments throughout the day.
06
Multi-location growth
Separate local visibility, advertising and conversion by venue, suburb or service area.
07
Seasonal campaigns
Support Christmas, Mother’s Day, Valentine’s Day, New Year and other commercial occasions.
08
Brand authority
Strengthen the restaurant’s presence across search, reviews, content, social and AI discovery.
Selected hospitality proof
Growth that can be tied to real customer behaviour.
Rankings matter, but the stronger story is what happened after the business became easier to discover.
+98.7%
organic click growth
The Yankee’s Restaurant & Bar
+306%
Google visibility growth
The Yankee’s Restaurant & Bar
527
organic table-booking requests in 3 months
The Yankee’s Restaurant & Bar
+63%
Page 1 keyword growth
Buza Chicken
+40%
booking request growth
Buza Chicken
#1
for “restaurant in gisborne”
Gisborne Bar & Bistro
Functions & Events
One function booking can be worth far more than one table.
Venues that host birthdays, corporate events, private dining and celebrations should have a dedicated acquisition strategy around these higher-value enquiries.
01
Dedicated function landing pages
02
Birthday party search campaigns
03
Corporate event keywords
04
Engagement & celebration demand
05
Clear guest-capacity information
06
Function packages and enquiry forms
07
Retargeting for interested visitors
08
Lead quality and quoted-value tracking
Local Search
Maps can be part of the customer's final decision.
Location, ratings, photos, menu access, directions, opening hours and proximity can influence whether a customer chooses one venue over another.
Local rankings
Improve visibility around suburb, cuisine and nearby restaurant searches.
Reviews & trust
Support credibility with accurate profiles and stronger customer signals.
Customer actions
Track calls, website visits, bookings and direction requests where available.
Offers & updates
Keep important local information and promotional opportunities visible.
Hospitality reporting
Measure the path from visibility to venue activity.
Good reporting should make it easier to understand how search and marketing contribute to real customer demand.
Google visibility
Is the restaurant appearing more often when customers search?
Page 1 rankings
Are high-intent cuisine, location and occasion searches improving?
Organic clicks
Are more useful customers reaching the website from search?
Table bookings
Is organic traffic contributing to more reservation activity?
Function enquiries
Are event and group-dining pages creating qualified demand?
Calls & directions
Is Google Business Profile driving real-world customer actions?
Orders
Where relevant, is search supporting takeaway or delivery demand?
Revenue
Where reliable tracking exists, are marketing improvements creating commercial value?
Search /// Bookings /// Revenue
Want more customers choosing your venue?
Tell me about your restaurant, current digital performance and where you want the next stage of growth to come from.