01
30 → 49
Page 1 coverage expanded
Tracked Page 1 keywords increased by approximately 63% from March to July 2026.
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Multi-location Restaurant SEO
Buza Chicken
A multi-location hospitality case where stronger Page 1 visibility was accompanied by increased website booking demand.
SEOLocal SearchMulti-location Growth
Market
Australia
Industry
Restaurants & Hospitality
Reporting period
March–July 2026
Headline Result
+63%
Page 1 keyword growth
+63.3%
Page 1 keyword growth
30 Page 1 keywords in March grew to 49 by July.
+39.8%
Website booking growth
Booking requests increased from 191 in March to 267 in July.
+55.4%
Melbourne booking growth
Melbourne booking requests increased from 101 to 157.
The Context
Multi-location restaurant SEO creates both brand-level and location-level growth problems.
A restaurant operating across locations needs visibility for broader brand demand while also competing for local searches around individual venues.
The reporting period showed improvement in both Page 1 keyword coverage and booking activity rather than keyword movement alone.
Case Focus
What the reporting was designed to understand.
01
Multi-location organic visibility
02
Page 1 keyword coverage
03
Restaurant search demand
04
Location-level booking activity
05
Website booking performance
Performance Story
The numbers make more sense when read together.
02
191 → 267
Website bookings increased
Total website booking requests increased by approximately 40% over the same March-to-July period.
03
101 → 157
Melbourne showed stronger local demand
Melbourne booking requests increased by approximately 55% between March and July.
What This Case Shows
Results need interpretation, not just screenshots.
The strongest Buza story is not one isolated ranking metric — it is the simultaneous improvement in Page 1 search visibility and website booking demand.
Reporting context
Website booking figures do not include every possible customer action. Calls, walk-ins, Google Business Profile activity and other offline actions may sit outside these booking totals.
Search /// Growth /// Commercial Outcomes
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